ProPublica is looking for an editor to join its award-winning audience team. This new position will develop and execute SEO strategies for ProPublica projects and will report to the deputy audience editor. In addition, the role will involve working closely with senior editors and reporters, editing the presentation of our stories, spearheading our collaborative social storytelling process, writing and editing headlines and brainstorming creative partnerships.
Job duties and responsibilities:
Work with ProPublica senior editors to package stories, writing and editing concise, compelling headlines for on-site and social as well as coming up with creative ways to reach specific audiences.
Work with the director of audience strategy to establish and scale SEO best practices and headline writing across the newsroom.
Use SEO monitoring tools to conduct keyword and trend research.
Provide recommended SEO headlines for all stories and suggest SEO-driven content and topics that can complement our main stories.
Work with our product team to make technical SEO recommendations and offer strategic insights for our publication.
Provide regular reports to the newsroom and management about search performance and our competitive position on stories.
Review ProPublica’s story archive and databases with an eye for improving SEO for past and future topic areas.
Think about search as an editorial experience that upholds ProPublica’s rigorous editorial standards while making our work findable and accessible to potential readers.
Contribute to ProPublica’s goal of expanding and diversifying our audience, breaking through the constraints of what’s been considered a “typical news consumer.”
Good things to have:
At least four years of relevant work experience — non-newsroom is fine, but strong writing skills and some understanding of journalistic principles are a must. We’re looking for demonstrated expertise and experience working with SEO.
Familiarity with Google Trends, SEMRush, MozPro, Brightedge or other similar SEO tools.
Ability to make data-driven decisions about search keywords and topics.
Ability to boil down complex narratives and ideas with an eye toward highlighting a story’s most accessible components.
A desire to bring industry-standard SEO best practices to long-form investigations and their findings.
Good working knowledge of analytics tools such as Google Analytics, Chartbeat and Parse.ly.
Patience, creativity and an eagerness to collaborate as we work together improve our process.
Interest in advocating for search audiences, incorporating them into our ambitious and inclusive new audience strategies.
Belief that journalism and its distribution can be both high quality and pragmatic in its approach to reaching people. We hope you’d be excited to help create what this looks like.
This position is full time with benefits. ProPublica is based in New York City, but remote applicants anywhere in the U.S. are welcome. For those who prefer working in person, we have offices in New York City, Washington, Atlanta, Chicago, Phoenix and Berkeley, California.
If all of this sounds exciting to you, you can apply using this form.
We know there are great candidates who may not fit into what we’ve described above or who have important skills we haven’t thought of. If that’s you, don’t hesitate to apply and tell us about yourself.
We are dedicated to improving our newsroom, in part by better reflecting the people we cover. (Here is a breakdown of our staff.) We are committed to diversity and building an inclusive environment for people of all backgrounds and ages. And we are taking steps to meet that commitment. We especially encourage members of traditionally underrepresented communities to apply, including women, people of color, LGBTQ people and people with disabilities. We are an equal opportunity employer and prohibit discrimination and harassment of any kind. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, national origin, age or any other status protected under applicable law.
We will begin reviewing applications on May 2, but we will continue to consider candidates as long as the posting remains live on our site.
Applicants must be eligible to work in the U.S. Questions? Email Dan Petty, director of audience strategy, at firstname.lastname@example.org.